Are you planning to 'Rebrand' anytime soon?

The concept of rebranding

Rebranding essentially means reinventing what is it that defines your business and your team most appropriately. It may done in the form of designing a new logo, getting a new tagline, adapting a new name or just slightly modifying the existing features of your brand. While in the former, you will be working on a completely new brand independent of the previous one, the latter will require you to make limited changes- such as modification of the size, colour etc. in a very subtle manner.

Why is it that you should rebrand?

There can be various reasons as to why your company is thinking of rebranding. It may be because a new product is due for launch later this month, the company is venturing out into a new set of target audience, launching itself in a new country or may be just to explore newer markets.

What do you need out of the rebranding process?

The reasons of rebranding may be plenty but the desired effect of the entire process is essentially same. To have the necessary effect on the market, it is important that your company’s new strategy involves the use of following techniques:

• Don't lose out on your core message and value: Before proceeding to the secondary, though important tasks, it is crucial to have the primary ones sorted. This will require you to know what the vision and mission of your business is going to be, which your target audience etc. is
• Take help from the experts: Gather the experts from various departments in your company and understand the requirements of each. This team of experts must be your guiding light to understand what you need out of this process
• Make a plan: With the help of the above constituted team, you must draft a plan and set a timeline
• Be different, don't mix with the crowd: The primary purpose of branding is to be able to stand ahead of the crowd. Now that you are rebranding, make sure your brand is not similar to any of the existing ones. If nothing else, a similar brand name or image will only invite intellectual property lawsuits

Times change and with changing times, the requirements of your customers. To be able to cater to each one of them is what your business seeks to accomplish and this will only be another such step in that direction. All the best!